Top-100 Fashion brands mentioned on Instagram

In 2025, Instagram remains a key field for fashion brands in the United Kingdom, where competition is intense and influencer activations are massive. Brands deploy impressive volumes of content, often in the tens of thousands, and mobilize ever larger KOL networks to maintain their visibility. This year, ASOS is at the top of the British ranking with £52.1 million in EMV, supported by nearly 32,000 content and 4,799 creators, confirming its strength also at the European level, where the British giant ranks 5th with €76.1 million in EMV, compared to world leaders in fast-fashion. Zara took second place in the United Kingdom with £47.9 million, followed by H&M at £38.9 million, illustrating their continued dominance on a continental scale. British brands also stand out outside of ready-to-wear: Gymshark ranks 6th in Europe with €62.4 million in EMV, demonstrating the international appeal of performance-oriented fashion. In the jewelry and watch categories, local players Monica Vinader, Joma Jewellery & Katie Loxton and Boho Moon dominate the British podium, confirming the resilience of national brands. On the other hand, in lingerie and luxury, American and continental players such as Skims, Gucci and Chanel remain in the lead. Overall, these results underscore both the global power and the local solidity of British fashion: from the solid performance of ASOS to the continental leadership of Gymshark, the United Kingdom continues to shape the future of fashion influence in Europe.