Kolsquare, where Brands and +1M influencers find their perfect match. On 4 Social Networks.

Finding influencers on Facebook (2019)

How to find the most relevant Facebook Influencer for your influencer marketing campaign
#influencermarketing
#guide
#facebook
5 min
CONTENT
  • Ford
  • Kelloggs
  • Netflix
  • Pilot
  • Wargaming
  • Vinted

Simone Pérèle campaign - Reinforcing the credibility of an aspirational message through the right influencers

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Promoting your brand to a specific audience has never been so exciting.

With the rise of digital influencers on social networks, advertising campaigns have become more refined. Creativity and the ability to generate an exceptional ROI on a given target has become the key concern for advertisers and their agencies.

And Facebook is one of the leading networks for influencer marketing and digital ambassadors.

Qui sont les influenceurs Facebook ?

Historically developed around macro-influencers such as Cyprien, Norman, Enjoy Phoenix and Natoo, influencer marketing on Facebook has grown considerably across all business sectors.

The news feed as well as likes, shares and mentions by friends have enabled a wide variety of influencers to develop, regardless of their reach and engagement.

Often associated with other social networks, Facebook influencers have great potential to increase the way an influencer campaign acts as a sounding board,

whilst considerably strengthening brands’ presence on social networks.

With over two billion active users per month worldwide, Facebook is currently the social network that enables brands to reach the widest target.

Potential consumers reached via the website constitute an active and qualified audience that can be specifically defined depending on the influencers you work with.

Depending on your brand, values and target customers, you can find an opinion leader to specifically reach out to the same audience as you, geographically and demographically.

In France, 22 million users connect to this network every day!

As a great sharing site, its users follow their feed to stay up to date with the latest trends and information. Facebook has therefore now gone beyond its basic social purpose to become truly informative.

Major press websites put out live videos whilst influencers share their lives, always completely live.

This phenomenon is similar to Instagram with its Stories. At the start of each live video, everyone who has liked the page receives a notification.

Facebook: the leading social network in France and around the world

With over two billion active users per month worldwide, Facebook is currently the social network that enables brands to reach the widest target.

Potential consumers reached via the website constitute an active and qualified audience that can be specifically defined depending on the influencers you work with.

Depending on your brand, values and target customers, you can find an opinion leader to specifically reach out to the same audience as you, geographically and demographically.

In France, 22 million users connect to this network every day!

As a great sharing site, its users follow their feed to stay up to date with the latest trends and information. Facebook has therefore now gone beyond its basic social purpose to become truly informative.

Major press websites put out live videos whilst influencers share their lives, always completely live.

This phenomenon is similar to Instagram with its Stories. At the start of each live video, everyone who has liked the page receives a notification.

Potential consumers reached via the social network constitute an active and qualified audience that can be specifically defined depending on the influencers you work with: depending on your brand, values and target customers, you can find a Key Opinion Leader (K.O.L) to specifically reach out to the same audience as you, geographically and demographically.

Kolsquare: the specialist platform for your product placement on social networks

Almost all influencers who are active on the web have a Facebook account. They differentiate themselves through several criteria:

  • The size of their community, which can vary wildly depending on their profile
  • The nature of their community: age, gender, distribution by country, etc.
  • Their favourite subjects: fashion, travel, technology, video games, etc.
  • Any reputation they may have acquired via other channels (blog, Youtube, etc.)

This can mean that your choice of personality to contact before launching your Influencer Marketing campaign is paramount.

Kolsquare has therefore improved its Influence tool: unique in Europe, this software solution helps you choose with celebrity to call upon for posting on their personal Facebook account, as well as for calculating the effectiveness of the campaign.

The platform analyses the influencer’s fan base on the social network in particular before recommending them or not, based on the features of your project.

This intuitive tool therefore makes it easy to sort through influencers according to various criteria, analyse the community and contact them in order to set up a project. In particular, it enables you to analyse the results of the campaign with a view to constantly improving your performance.