Top 10 clothing brands in Denmark on TikTok

In 2026, TikTok confirmed its leading role for ready-to-wear in Denmark, with a ranking dominated by brands that are very social-first and performance-oriented. Loavies clearly takes the lead with more than €5.4 million in EMV, driven by a high volume of mentions and well-established creative activation. Behind them, AYBL and DFYNE illustrate the rise of activewear labels, capable of generating a strong impact with smaller but highly committed networks of creators. The rest of the Top 10 highlights a variety of strategies: Tess V relies on a regular presence, while Primark, Nike, and Shein confirm their ability to remain visible on TikTok despite increased competition. My Jewellery and Gymshark continue to capitalize on loyal communities, when Zeema closes the rankings with a more confidential but structured approach. Together, these brands shape a Danish landscape where TikTok promotes both the dominance of pure players and the gradual establishment of international giants.