Top 10 clothing brands in Denmark on TikTok

On TikTok in Denmark, ready-to-wear shows a developing market, where brands are still experimenting to capture the attention of local audiences. H&M dominates this ranking with €1.87 million in EMV and a commitment of 911,427 interactions, thanks to the activity of 27 influencers out of 61 mentions. Dfyne is in second place with more than one million euros in EMV and a committed community of 699,291 interactions, followed by Gina Tricot (561,215€) who confirms the anchoring of Nordic actors on the platform. The other top 10 brands, such as Scuffers (€226,643), Nike (€226,643), Nike (€212,589), ICIW - ICANIWILL (€150,449), Zalando (€113,397), Pieces - Bestseller (€111,026), €111,026), NA-KD (€85,026), NA-KD (€85,027) and Vero Moda (€41,932), complete this panorama, revealing an ecosystem where local brands coexist international actors. This data highlights the importance for brands to develop creative and targeted strategies in order to strengthen their visibility and engagement in the Danish market.