Top 10 clothing brands in Sweden on Instagram

In 2025, Instagram remains a key channel for ready-to-wear brands in Sweden, where volume of content, targeted activations and engaged communities dictate performance. H&M leads the ranking with €2 million in EMV, supported by 526 KOLs and more than 1,700 publications. Adoore (€1.6m), Ellos Official (€1.47m) and NA-KD (€1.44m) confirm the strength of local and Nordic players, while Gina Tricot (€1.28m) and Bubbleroom (€1.14m) show the impact of a committed community and a coherent strategy. Further down the ranking, Sezane (€1.07 million), Zara (€0.99 million), Revolution Race (€0.92 million) and Avora Studio (€0.90 million) demonstrate that international and emerging brands can also capture attention. In this Swedish market, the competition between local and international players is intense, offering a rich panorama to be inspired and refine your Instagram strategies.