Top 10 clothing brands in Sweden on TikTok

In 2026, ready-to-wear on TikTok in Sweden highlights an ecosystem dominated by well-established players, where the regularity of activations takes precedence over massive volumes. H&M leads the ranking with nearly €1.7 million in EMV, confirming its status as a national reference on the platform, while Gina Tricot is a solid challenger thanks to a strong local presence and a sustained creative dynamic. DFYNE then stands out for its ability to generate value with a limited number of influencers, illustrating the effectiveness of more targeted strategies. Lower in the ranking, NA-KD, Shein and Cider show more modest performances, followed by occasional presences such as Dsquared2, Zalando, Mango and Revolve, which complete a Swedish panorama where TikTok remains a lever of influence under construction, still far from the standards observed in the most mature European markets.