Top 10 clothing brands in Sweden on TikTok

On TikTok in Sweden, ready-to-wear is experiencing an interesting dynamic in 2025, driven by local and international brands that activate their communities in a targeted manner. H&M dominates the ranking with €2.55 million in EMV and 85 influencers mobilized, closely followed by DFYNE, which relies on a more concentrated volume of content to generate €2.3 million and high engagement. Gina Tricot stands out with €1.73 million in EMV and a network of 136 influencers, illustrating the strength of local actors. Brands like Revolution Race, Adidas and ICIW — ICANIWILL show that the Swedish market values both international fame and local proximity, while Rabanne, NA-KD, Zalando and Stronger complete the picture with targeted campaigns and qualitative engagement, confirming the importance of a mixed approach between volume and relevance to succeed on TikTok in Sweden.