Top 10 clothing brands in the Netherlands on TikTok

In 2025, ready-to-wear in the Netherlands on TikTok shows a sustained and diversified activity, where brands rely on the volume of content and the mobilization of creators to maximize their visibility. Loavies is in the lead with an EMV of €5.46 million thanks to 460 influencers and nearly 2,700 publications, illustrating its strong local impact. Behind, AYBL and DFYNE posted €2.84 million and €1.25 million respectively, combining commitment and targeted strategy. Other players like Tess V, Primark and Nike complete the top 6 with solid performances, while Shein, My Jewellery, Gymshark and Zeema demonstrate the importance of activating communities and consistent content to stand out on this platform. This ranking highlights the ability of brands, local or international, to take advantage of TikTok to reach a young and engaged audience in the Netherlands.