Top 10 dietary supplement brands in Denmark on Instagram

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In Denmark, Prozis dominates the dietary supplements category very widely on Instagram with a EMV over €625,000, generated by nearly 3,000 mentions and more than 160 influencers. The brand is thus establishing itself as the undisputed leader of the Danish market in terms of visibility and influence activations.
The other brands in the ranking, such as MyProtein, Monster Energy, Optimum Nutrition or Vital Proteins, are reaching much more modest levels, with smaller campaigns. Their strategies seem more punctual and less structured than those of Prozis, which confirms here its European strength even on the Nordic markets.
1
Prozis
2908
Mentions
208 406
Engagements
Total EMV
625623
625623
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2
MyProtein
241
Mentions
32 459
Engagements
Total EMV
107694
107694
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3
Monster Energy
79
Mentions
18 515
Engagements
Total EMV
37936
37936
.jpg)
4
Optimum Nutrition
20
Mentions
5 626
Engagements
Total EMV
10332
10332
.webp)
Rank
Brand
EMV
Mentions
Engagements
1
Prozis
625623
625623
2908
208 406
2
MyProtein
107694
107694
241
32 459
3
Monster Energy
37936
37936
79
18 515
4
Optimum Nutrition
10332
10332
20
5 626
5
MyProtein
1683
1683
6
429
6
Gatorade
683
683
5
76
7
MyProtein
489
489
3
89
8
Vital Proteins
394
394
1
93
9
Bulk
375
375
8
9
10
Optimum Nutrition
52
52
2
0