Top 10 dietary supplement brands in Germany on Instagram

In Germany, it is Prozis which largely dominates the ranking with a EMV of nearly €14.5 million, generated by more than 1,000 influencers and 50,000 mentions on Instagram. A remarkable performance that confirms the brand's strategy of massively establishing itself in the German-speaking fitness and wellness ecosystem.

Far behind but very present, we find Monster Energy with €1.7 MILLION, MyProtein with €1.48 MILLION, and WEIDER, a more local brand that is doing well thanks to an active network of micro-influencers. Clif Bar, Bulk, Gatorade, Enervit and Quest Nutrition close the march with more modest volumes.

This ranking reveals a strong concentration around Prozis, but also the diversity of approaches of other brands, between event sponsorship and niche influence.