Top 10 dietary supplement brands in Sweden on Instagram

The Swedish dietary supplement market on Instagram is dominated by Prozis, which is clearly in demand with an EMV of over €400,000, thanks to a volume strategy: nearly 2,000 mentions generated by a hundred influencers. The Portuguese brand confirms its position as European leader, also in the Nordic countries.

In second position, Maurten focuses on quality over quantity. This Swedish brand specializing in top-level sports nutrition generates very good engagement with a much lower volume of mentions — a real niche model that is well controlled.

Monster Energy completes the podium with a more lifestyle presence, carried by creators often linked to extreme sports and the urban universe.

Other brands like MyProtein, Optimum Nutrition or Bulk remain very discreet on the Swedish market, with few activations and limited EMV. This weak presence paves the way for greater local ownership of the sector, which is still not very saturated in influence.