Top 10 gyms in Europe on Instagram

The European ranking of gyms on Instagram reveals an ultra-competitive landscape, where each player redoubles their efforts to engage their community. At the head, Fitness Park dominates the market with more than €5 million in EMV generated by 770 influencers and 4,542 mentions, proof of its influence beyond France. The podium is completed by FIT/ONE and John Reed Fitness, two brands that rely on a qualitative content strategy to establish themselves in the European arena.

Geographic diversity is also in the spotlight with brands like JD Gyms, Virgin Active and Gymbox, which illustrate the dynamism of the British market. On the European networks side, Basic-Fit, David Lloyd and McFit confirm their strong foothold on Instagram, while Urban Gym Group closes this top 10 with a solid presence, supported by a constant influence strategy. This ranking highlights the growing importance of social networks in the reputation and performance of gyms across the continent.