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The podium of the most visible haircare brands in the United Kingdom is dominated by heavyweights: Kérastase comes out on top with £14.6m in EMV, closely followed by Garnier and ghd, both of which have very high levels of commitment. Behind this trio, we find Voduz, Color Wow and Gisou, who are doing well thanks to very active communities. Beauty Works and Tangle Teezer confirm their anchoring in the hair routines of influencers, while The Smooth Company and L'Oréal Professional are closing the gap with high-visibility campaigns.
1
Kérastase
2002
Mentions
702
influencers
Total EMV
16863442
16863442
2
Garnier
6065
Mentions
1671
influencers
Total EMV
15230446
15230446
3
ghd
4479
Mentions
1235
influencers
Total EMV
11047404
11047404
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4
Voduz
2197
Mentions
176
influencers
Total EMV
9393277
9393277
Rank
Brand
EMV
Mentions
Influencers
1
Kérastase
16863442
16863442
2002
702
2
Garnier
15230446
15230446
6065
1671
3
ghd
11047404
11047404
4479
1235
4
Voduz
9393277
9393277
2197
176
5
Color Wow
5074745
5074745
3906
1210
6
Gisou
4884410
4884410
1898
573
7
Beauty Works
4541689
4541689
2280
636
8
Tangle Teezer
4401650
4401650
1130
574
9
The Smooth Company
4253344
4253344
381
144
10
L'Oréal Professionnel
3599103
3599103
3450
818
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