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The podium of the most visible haircare brands in the United Kingdom is dominated by heavyweights: Kérastase comes out on top with £14.6m in EMV, closely followed by Garnier and ghd, both of which have very high levels of commitment. Behind this trio, we find Voduz, Color Wow and Gisou, who are doing well thanks to very active communities. Beauty Works and Tangle Teezer confirm their anchoring in the hair routines of influencers, while The Smooth Company and L'Oréal Professional are closing the gap with high-visibility campaigns.
1
Kérastase
2002
Mentions
3 375 407
Engagements
Total EMV
16863442
16863442
2
Garnier
6065
Mentions
3 549 160
Engagements
Total EMV
15230446
15230446
3
ghd
4479
Mentions
3 437 691
Engagements
Total EMV
11047404
11047404
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4
Voduz
2197
Mentions
1 153 408
Engagements
Total EMV
9393277
9393277
Rank
Brand
EMV
Mentions
Engagements
1
Kérastase
16863442
16863442
2002
3 375 407
2
Garnier
15230446
15230446
6065
3 549 160
3
ghd
11047404
11047404
4479
3 437 691
4
Voduz
9393277
9393277
2197
1 153 408
5
Color Wow
5074745
5074745
3906
1 509 128
6
Gisou
4884410
4884410
1898
1 997 215
7
Beauty Works
4541689
4541689
2280
1 873 391
8
Tangle Teezer
4401650
4401650
1130
1 200 839
9
The Smooth Company
4253344
4253344
381
964 757
10
L'Oréal Professionnel
3599103
3599103
3450
683 400
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