Top 10 Haircare brands in England on Instagram

On Instagram in the United Kingdom in 2026, haircare was distinguished by a particularly tight ranking, where several brands are in a tight spot when it comes to EMV. Garnier took the lead with £2.87 million, closely followed by L'Oréal Professional and Kérastase, illustrating the dominance of expert groups capable of generating both volume and professional credibility. Redken and ghd follow with strategies combining product demonstration and salon anchoring, while Gisou confirms the strength of premium lifestyle brands on Instagram. Color Wow is distinguished by a high volume of mentions and a strong mobilization of creators, while Dyson Beauty capitalizes on technological innovation to generate engagement and visibility. Beauty Works and Cloud Nine complete the Top 10 with targeted and regular activations. Overall, the ranking shows that haircare in the United Kingdom is based on a balance between expertise, pedagogy and continuous activation, in a market where product credibility remains a key driver of performance.