Posted on
April 29, 2025

Top 10 Haircare brands in Europe on TikTok

Top 10 Haircare brands in Europe on TikTok
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On TikTok, garnier dominates with two mentions in the top 10, thanks to innovative campaigns and strong user interaction. L'Oréal Professional follows with educational and attractive content, consolidating its position in Europe.

Redken and Gisou captivate through their collaborations with key influencers, while Ghd and Dyson Beauty seduce with product demonstrations and inspiring tutorials.

Tangle Teezer and Olaplex continue to grow in popularity thanks to educational content and authentic testimonies. The success of Ghd, mentioned twice, testifies to its versatility and its viral impact on the platform. 💇✨

1
Garnier
2918
Mentions
Engagements
Total EMV
€60,651,080
£60,651,080
Garnier
2
L'Oréal Professionnel
2221
Mentions
Engagements
Total EMV
€46,284,861
£46,284,861
L'Oréal Professionnel
3
Garnier
2878
Mentions
Engagements
Total EMV
€27,702,278
£27,702,278
Garnier
4
Redken
1297
Mentions
Engagements
Total EMV
€20,309,075
£20,309,075
Redken
Rank
Brand
EMV
Mentions
1
Garnier
€60,651,080
£60,651,080
2918
21 389 693
2
L'Oréal Professionnel
€46,284,861
£46,284,861
2221
15 808 761
3
Garnier
€27,702,278
£27,702,278
2878
10 675 221
4
Redken
€20,309,075
£20,309,075
1297
5 492 294
5
Gisou
€16,815,085
£16,815,085
3090
13 233 617
6
ghd
€16,281,803
£16,281,803
1675
12 562 027
7
Dyson Beauty
€10,984,439
£10,984,439
531
6 768 722
8
Tangle Teezer
€7,547,842
£7,547,842
556
4 167 859
9
ghd
€6,915,767
£6,915,767
419
5 688 932
10
Olaplex
€6,354,418
£6,354,418
1090
4 334 629