Top 10 Haircare brands in Europe on TikTok

At the European level, haircare on TikTok is dominated by Garnier, who appears twice in the ranking and illustrates the power of his large-scale mass-market campaigns. L'Oréal Professional is consolidating its status as a salon expert, while Dyson Beauty is establishing itself as a key technological player in styling. Redken, Color Wow and Gisou animate the core of the picture with strategies combining professional expertise and digital storytelling. Finally, ghd — present in several national versions — and Olaplex complete this Top 10, confirming the diversity of a European market where major groups, expert labels and brands created for social networks coexist.