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On TikTok, garnier dominates with two mentions in the top 10, thanks to innovative campaigns and strong user interaction. L'Oréal Professional follows with educational and attractive content, consolidating its position in Europe.
Redken and Gisou captivate through their collaborations with key influencers, while Ghd and Dyson Beauty seduce with product demonstrations and inspiring tutorials.
Tangle Teezer and Olaplex continue to grow in popularity thanks to educational content and authentic testimonies. The success of Ghd, mentioned twice, testifies to its versatility and its viral impact on the platform. 💇✨
1
Garnier
2918
Mentions
21 389 693
Engagements
Total EMV
60651080
60651080
2
L'Oréal Professionnel
2221
Mentions
15 808 761
Engagements
Total EMV
46284861
46284861
3
Garnier
2878
Mentions
10 675 221
Engagements
Total EMV
27702278
27702278
4
Redken
1297
Mentions
5 492 294
Engagements
Total EMV
20309075
20309075
Rank
Brand
EMV
Mentions
Engagements
1
Garnier
60651080
60651080
2918
21 389 693
2
L'Oréal Professionnel
46284861
46284861
2221
15 808 761
3
Garnier
27702278
27702278
2878
10 675 221
4
Redken
20309075
20309075
1297
5 492 294
5
Gisou
16815085
16815085
3090
13 233 617
6
ghd
16281803
16281803
1675
12 562 027
7
Dyson Beauty
10984439
10984439
531
6 768 722
8
Tangle Teezer
7547842
7547842
556
4 167 859
9
ghd
6915767
6915767
419
5 688 932
10
Olaplex
6354418
6354418
1090
4 334 629
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