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On TikTok, garnier dominates with two mentions in the top 10, thanks to innovative campaigns and strong user interaction. L'Oréal Professional follows with educational and attractive content, consolidating its position in Europe.
Redken and Gisou captivate through their collaborations with key influencers, while Ghd and Dyson Beauty seduce with product demonstrations and inspiring tutorials.
Tangle Teezer and Olaplex continue to grow in popularity thanks to educational content and authentic testimonies. The success of Ghd, mentioned twice, testifies to its versatility and its viral impact on the platform. 💇✨
1
Garnier
2918
Mentions
21 389 693
Engagements
Total EMV
€60,651,080
£60,651,080
2
L'Oréal Professionnel
2221
Mentions
15 808 761
Engagements
Total EMV
€46,284,861
£46,284,861
3
Garnier
2878
Mentions
10 675 221
Engagements
Total EMV
€27,702,278
£27,702,278
4
Redken
1297
Mentions
5 492 294
Engagements
Total EMV
€20,309,075
£20,309,075
Rank
Brand
EMV
Mentions
Engagements
1
Garnier
€60,651,080
£60,651,080
2918
21 389 693
2
L'Oréal Professionnel
€46,284,861
£46,284,861
2221
15 808 761
3
Garnier
€27,702,278
£27,702,278
2878
10 675 221
4
Redken
€20,309,075
£20,309,075
1297
5 492 294
5
Gisou
€16,815,085
£16,815,085
3090
13 233 617
6
ghd
€16,281,803
£16,281,803
1675
12 562 027
7
Dyson Beauty
€10,984,439
£10,984,439
531
6 768 722
8
Tangle Teezer
€7,547,842
£7,547,842
556
4 167 859
9
ghd
€6,915,767
£6,915,767
419
5 688 932
10
Olaplex
€6,354,418
£6,354,418
1090
4 334 629
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