Top 10 jewellery & watch brands in France by EMV on TikTok

In 2025, TikTok is establishing itself as an essential lever for jewelry brands in France, combining visibility, reputation and commitment to digital communities. The top positions in the ranking reflect both the influence of big names and the ability of emerging brands to stand out through creative campaigns and strong mobilization of creators. APM Monaco dominates the Top 10 with more than €8.5 million in EMV, driven by a very active KOLs network and high-impact content. Behind, Nebuleuse Bijoux (€4.9 million) and Pandora (€2.6 million) confirm their ability to combine volume and commitment to remain visible in a very competitive environment. Bijou Brigitte, Agatha Paris and Aparajan Paris occupy the following positions, while Atelier Paulin, Cluse, L'Atelier d'Amaya and Tissot complete the Top 10, demonstrating that the diversity of strategies, whether luxury brands, creative jewelry stores or more accessible homes, can generate a real impact on TikTok. This 2025 edition of the ranking thus highlights brands that succeed in combining creativity, commitment and efficiency on the platform, offering valuable lessons to inspire future strategies.