Top 10 jewellery & watch brands in Germany by EMV on Instagram

The German jewelry market on Instagram reveals an interesting mix of established brands and dynamic young players. Purelei dominates the ranking with an EMV of €3.23 million and more than 740,000 interactions, confirming its ability to engage its community. iCrush, with a very high number of influencers, shows the effectiveness of a strategy of multiple collaborations, generating more than 10,000 mentions. Luamaya and Casio stand out for their targeted content and qualitative engagement, while Pandora continues to attract a loyal audience through iconic campaigns. CLAIDE Schmuck and Ariane Ernst rely on specialized creators to reach specific niches, and Mainpunkt, Magic Pearl and Wildcat GmbH complete the ranking by demonstrating the growing interest in more confidential brands, capable of generating EMV through original content and authentic communication. This overview shows that the diversity of strategies, from international brands to niche brands, is key to capturing the attention of German consumers.