Top 10 jewellery & watch brands in Germany by EMV on TikTok

In 2025, the jewelry market on TikTok in Germany is proving to be very competitive, with international and local brands taking advantage of creativity and community engagement. Pandora dominates the ranking with €1.45 million in EMV, thanks to a solid network of creators and strong visibility, followed by ICRUSH, which stands out for its volume of influencers and a marked commitment, then by Bijou Brigitte, which is present in a constant and qualitative manner. Other players such as PURELEI, CLAIDE Schmuck, Wildcat GmbH, Wildcat GmbH, APM Monaco, APM Monaco, and the second presence of Pandora, Thomas Sabo and Pilgrim illustrate the diversity of strategies: some brands favour strong engagement with a targeted audience, others rely on the quantity of content and mentions. This ranking shows that on TikTok, success is based as much on the ability to mobilize creators and generate authentic interactions as on notoriety, rewarding brands that combine strategy, creativity and in-depth knowledge of local audiences.