Top 10 jewellery & watch brands in Spain by EMV on Instagram

The Spanish jewelry market on Instagram is dominated by Pandora, with an EMV of nearly €7 million and a commitment of over €3 million, confirming its undisputed leadership position and its ability to generate both visibility and interaction with local communities. Rabat jewellery comes in second place with a very close commitment, showing a strong connection with its audience despite a lower EMV. Singularu is distinguished by the high number of influencers mobilized, which reflects a highly collaborative strategy focused on social recommendation. Agatha Paris and Aristocrazy maintain solid visibility and stable engagement, thanks to well-calibrated campaigns and inspiring content. Goi, APM Monaco and Unode50 occupy the premium or niche segment, combining the quality of engagement and community loyalty, while PDPaola and Casio remain on smaller volumes but target specific audiences, thus maximizing the relevance of their interactions rather than the gross volume.