Top 10 jewellery & watch brands by EMV on Instagram

In the United Kingdom, Monica Vinader dominates the jewellery market on Instagram with over £2.5 million in EMV and a strong commitment, thanks to a large community of designers. Joma Jewellery & Katie Loxton and Boho Moon complete the podium, illustrating the appeal of brands that combine creativity and proximity to audiences. Cernucci and D.Louise follow, with remarkable performances in more targeted niches. Other players like Boodles, Daisy London, and Carrie Elizabeth Jewellery are reinforcing the diversity of the sector, showing that even smaller brands can generate impact through well-thought-out strategies and an engaged presence. This top 10 shows the growing dynamic of the British market, where the quality of content and the commitment of creators take precedence.