Top 10 jewelry & watch brands by EMV on Instagram in Denmark

On Instagram in Denmark in 2025, the jewelry segment shows a rich and diverse ecosystem, where local and Scandinavian brands take advantage of targeted influence strategies to maximize their visibility and engagement. Pilgrim dominates the rankings with an EMV of nearly €197,000 and over 500 mentions, supported by 137 active KOLs. Georg Jensen and Lynggaard Copenhagen complete the podium, capitalizing on creative content and a solid network of creators to maintain their influence. Pandora and Maria Black stand out for their ability to generate specific engagement with their audience, while actors like Anna + Nina, Caroline Svedbom Jewellery, CASIO, Daisy London, and La Manso enrich the landscape, each adopting approaches tailored to specific niches and highly engaged local communities. This ranking illustrates both the strength of Scandinavian jewelry brands and the variety of strategies used to stand out in a dynamic but competitive market.