Top 10 jewelry & watch brands by EMV on Instagram in Sweden

In 2025, the jewelry market on Instagram in Sweden is characterized by a wide variety of players and influence strategies. Caroline Svedbom Jewellery dominates the ranking with €387 K in EMV, driven by 109 KOLs and 378 publications. Behind, Pilgrim (€151K) and Sofia Wistam (€137K) confirm the solidity of local brands. Lynggaard Copenhagen (€106K) and Georg Jensen (€75K) also stand out, while Skultuna, Anna + Nina, Monica Vinader, En Route Jewelry and Pandora complete the ranking, illustrating the ability of emerging and niche brands to generate engagement and visibility despite smaller budgets. This panorama shows the wealth and dynamics of the Swedish jewelry sector on Instagram.