On TikTok in Denmark, the jewelry sector remains a niche market, with much more modest performances than in ready-to-wear. Pilgrim stands out significantly with €252,320 in EMV and 144,991 interactions generated by 21 influencers, followed by By Biehl with €113,404 and 58,994 interactions on a similar number of influencers. The other brands in the ranking, such as Pandora (€3,287), Ole Lynggaard Copenhagen (€2,811), Georg Jensen (€1,026) and Garmin (€102), only reach a very limited level of EMV and mentions, underlining that the Danish jewelry market on TikTok is still embryonic and that only a few brands manage to generate significant visibility.
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