Top 10 jewelry & watch brands by EMV on TikTok in the Netherlands

In 2025, the Dutch jewelry market on TikTok reveals a very varied landscape, where local and international brands compete to capture the attention of audiences. Anna + Nina comes out on top with an EMV of €172,000, supported by 21 influencers and 24 pieces of content, while Vedder & Vedder and Finaste stand out with €114k and €89k respectively, showing the effectiveness of targeted strategies and qualitative engagement. Astrid & Miyu, Pandora and Franky Amsterdam follow closely behind, completing the top of the ranking and underlining the diversity of actors capable of generating visibility. Further, Bijou Brigitte, Cluse, Purelei and Garmin demonstrate that even smaller brands can take advantage of TikTok to reach engaged communities, proving that creativity and consistent posts are key to getting noticed in this segment.