Posted on
September 23, 2025

Top 10 jewelry & watch brands in Europe by EMV on Instagram

Top 10 jewelry & watch brands in Europe by EMV on Instagram
This is some text inside of a div block.

The jewelry sector in Europe on Instagram is dominated by prestigious brands such as APM Monaco, which leads the ranking with an impressive EMV of €20.4 million, supported by a large community of designers and strong activity. Pandora is following closely with an EMV of €18.4 million, consolidating its position thanks to a vast network of influencers and increased visibility through strategic campaigns. Brands like Aparanjan Paris, Rabat Jewellery, and Purelei continue to stand out, with targeted influence strategies and engaged communities. Monica Vinader and Singularu also highlight unique creations and quality content, strengthening their presence on Instagram. ICRUSH and Joma Jewellery & Katie Loxton are increasing their visibility with creative activations and a considerable volume of content. Finally, Boho Moon capitalizes on a solid creator base to ensure its rise in this competitive market.

1
APM Monaco
6991
Mentions
Engagements
Total EMV
20389385
20389385
APM Monaco
2
Pandora
6368
Mentions
Engagements
Total EMV
18408534
18408534
Pandora
3
Aparanjan Paris
1348
Mentions
Engagements
Total EMV
3892905
3892905
Aparanjan Paris
4
Rabat Jewellery
718
Mentions
Engagements
Total EMV
3773842
3773842
Rabat Jewellery
Rank
Brand
EMV
Mentions
1
APM Monaco
20389385
20389385
6991
12 485 405
2
Pandora
18408534
18408534
6368
7 789 343
3
Aparanjan Paris
3892905
3892905
1348
118 764
4
Rabat Jewellery
3773842
3773842
718
2 581 849
5
Purelei
3467482
3467482
4343
776 055
6
Monica Vinader
3286141
3286141
3351
1 001 599
7
Singularu
2907499
2907499
1450
1 024 500
8
ICRUSH
2892870
2892870
10283
732 201
9
Joma Jewellery & Katie Loxton
2469491
2469491
315
484 336
10
Boho Moon
2361060
2361060
1366
917 402