Top 10 jewelry & watch brands in Europe by EMV on Instagram

In 2026, Instagram confirmed its central role in the visibility of jewelry brands on a European scale, with influence strategies where the power of designer networks and the regularity of speaking out make the difference. Pandora is well above the ranking with more than €12.4 million in EMV, establishing itself as the undisputed reference in the sector thanks to a massive and transversal presence on European markets. Far behind but very active, ICRUSH and PURELEI stand out for their particularly high volumes of content, illustrating the effectiveness of strategies that are strongly oriented towards creators. APM Monaco confirms its ability to combine premium image and large-scale activation, while Singularu asserts itself as a key player driven by a strong community affinity. The ranking also highlights brands with a very strong DNA such as Boho Moon, LUAMAYA or Monica Vinader, which rely on strong identity worlds to emerge. D. Louise, Agatha Paris and Singularu complete this top 10 by showing that a more targeted approach can generate a significant impact. Overall, this ranking reveals a European jewelry market where Instagram rewards both established reputation and the ability to activate committed communities around brands with a strong personality.