Top 10 lingerie brands in Europe on TikTok

In 2026, TikTok confirmed its central role in the structuring of lingerie influence on a European scale, with a ranking largely dominated by a few brands capable of combining notoriety, volume of content and community resonance. Victoria's Secret is clearly in the lead, placing several of its activations among the top positions and illustrating a strategy of massive and continuous presence on the platform. Behind, Skims confirms its status as an essential challenger, driven by embodied storytelling and high-affinity collaborations, while Tezenis and Calzedonia are a lasting part of the landscape thanks to regular and well-calibrated activations. Lower in the ranking, Lounge Underwear, Boux Avenue, Boux Avenue, Chelsea Peers and Oysho show that high volumes of mentions and a strong mobilization of creators remain key levers for existing in the face of the giants of the sector. Together, these brands are creating an ecosystem where repetition, proximity to communities, and the ability to generate engagement are as important as raw brand power.