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On TikTok in Europe, lingerie brands are making a strong impact with powerful influencer strategies. Skims leads the ranking with an EMV exceeding €5.7 million, closely followed by Calzedonia and Victoria’s Secret, confirming their appeal among content creators.
Lounge Underwear and Women Secret maintain a strong presence, while Tezenis and MC2 Saint Barth continue to captivate a loyal audience. Other brands, such as Undiz and various divisions of Victoria’s Secret, showcase the diversity and engagement of lingerie brands on the platform.
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