Top 10 lingerie brands in France on TikTok

On TikTok France, the lingerie segment sees historical and emerging players stand out for their ability to generate visibility and engagement. Tezenis leads the ranking with an EMV of €4.1 million, closely followed by Calzedonia (€3.6 million), thanks to strong creative activity and a solid network of influencers. Skims and Victoria's Secret then positioned themselves, capitalizing on high commitment and a mobilized community. Undiz, MC2 Saint Barth and Banana Moon complete the Top 7, while Lounge Underwear, Oysho and Savage X Fenty close the Top 10, illustrating the diversity of strategies and the rise of targeted campaigns to effectively reach audiences on TikTok.