Top 10 lingerie brands in France on TikTok

In 2026, TikTok confirms its key role for lingerie brands in France, where short, embodied and highly product-oriented content generates significant levels of engagement. Tezenis leads the ranking with €2.32 million in EMV, driven by an effective strategy combining controlled volume and affinity creators. Calzedonia (€1.88 million) and Undiz (€1.78 million) follow very closely, illustrating tight competition between brands capable of widely activating TikTok communities. Victoria's Secret then won with €1.22 million, confirming the strength of its campaigns even in a very localized ecosystem, while Belles Des Pins (€1.04 million) distinguished itself by a more targeted but effective presence. SKIMS (€816K) is continuing to set up on the French market, ahead of Oysho (€354K) and Lounge Underwear (€220K), which are banking on more frequent activations. Savage x Fenty (€164K) and DIM (€68K) close the ranking, illustrating the diversity of approaches on TikTok, between well-established international brands and more established players in the process of adapting to the platform's new codes.