Top 10 lingerie brands in Germany on Instagram

In Germany, the lingerie market on Instagram in the first half of 2025 highlights both international and local brands. Calzedonia is in the lead with an EMV of €1.74 million and nearly 500,000 interactions, followed by Hunkemöller, which confirms its solidity on the market with a comparable commitment. Gotyu, although smaller, attracts attention with a significant volume of mentions, while Skims seduces with targeted collaborations and attractive content. Juvia and Triumph Lingerie demonstrate the effectiveness of well-segmented campaigns, Lascana stands out for its consistency, and Monday Swimwear attracts with its engaging lifestyle visuals. Finally, Snuggs and Oseree complete the ranking, highlighting the interest in more niche brands and differentiating content. This panorama reflects a market where the diversity of approaches and the relevance of creators working with brands are essential to generate EMV and capture the attention of German consumers.