Top 10 lingerie brands in Italy on Instagram

The Italian lingerie market on Instagram is dominated by established brands and dynamic challengers. Calzedonia is in the lead with an EMV of €5.5 million, supported by a large network of influencers and a very committed community. Tezenis follows closely with a similar performance, while Yamamay stands out for targeted content and notable engagement. Skims continues to grow in Italy, showing the effectiveness of its online content strategy. Brands like Reia Olga Beachwear, Triumph, and Intimissimi are showing solid results, proof of a successful approach and loyal communities. La Reveche and Victoria's Secret maintain good visibility, thanks to their iconic collections and an influential presence on Instagram. Finally, MC2 Saint Barth stands out with a more exclusive approach, attracting a more niche audience while maintaining good engagement. This ranking reflects an Italian market where the diversification of strategies and the authenticity of campaigns play a key role in the success of brands.