Top 10 lingerie brands in Spain on TikTok

On TikTok in Spain, the lingerie sector in 2025 highlights the balance between established brands and local initiatives. Women'secret clearly stands out with €1.91 million in EMV, supported by 38 influencers and 59 mentions, confirming its ability to mobilize its community effectively. Tezenis follows up with nearly €913k in EMV and an equivalent presence in mentions, showing the effectiveness of its targeted campaigns. Hunkemöller and Oysho complete the top 5, while Skims, Bohodot Clothing, Calzedonia, Ysabel Mora, Victoria's Secret and Black Limba appear at the bottom of the rankings but illustrate the diversity of the market and the potential of specific niches. This ranking reveals that, in a competitive market like Spain, performance on TikTok is based as much on brand awareness as on the relevant activation of creators and the adaptation of content to local audiences.