Top 10 lingerie brands in the Netherlands on Instagram

In the Dutch lingerie sector on Instagram, Hunkemöller dominates the ranking with an EMV of €1.28 million, supported by a broad involvement of designers and an impressive commitment. Bayu The Label and Le Olive also stand out for their creative strategies, while maintaining solid engagement rates and working with targeted communities. Brands like Skims and Love Stories continue to rise, despite smaller volumes of content, thanks to effective collaborations with influencers. Brands such as Snuggs, Oysho, and Calzedonia show that there is real potential for lingerie brands to make their mark even in a highly competitive market. Triumph International/Sloggi and La Revêche complete this top 10, confirming the diversity and vitality of the lingerie sector in the Netherlands on Instagram.