Top 10 lingerie brands in the Netherlands on TikTok

In 2025, the lingerie segment in the Netherlands on TikTok highlights a strong diversity of brands and activation strategies. Lounge Underwear largely dominates the ranking with an EMV of €723k, supported by 117 influencers and more than 250 pieces of content, illustrating its impact and reputation among the local public. Behind, Hunkemöller and Le Olive stand out with €148k and €123k respectively, confirming the importance of established brands and emerging labels. Players like Bruno Banani Underwear, Skims, and Savage x Fenty round out the top, while Bayu the Label, Snuggs, Calzedonia, and Tezenis show that even smaller brands can generate engagement with targeted communities and quality content. This ranking highlights the importance of creativity and consistent campaigns to stand out on TikTok in the Dutch lingerie market.