Top 10 lingerie brands in the UK on Instagram

In the United Kingdom, the lingerie sector on Instagram is dominated by Skims, which takes the lead with over £5.4 million in EMV, supported by a large community of designers and a strong commitment. Monday Swimwear follows closely, consolidating its position with solid results, while Calzedonia completes the podium with notable performances. Boux Avenue, Scamp & Dude and Ann Summers reinforce the dynamism of the British lingerie scene, illustrating the diversity of a market where authenticity and proximity to designers remain key. Lower in the rankings, brands like Love Stories, If Only If Nightwear, and Cupshe continue to stand out, showing that more targeted and creative strategies can also find their place in such a competitive sector.