Top 10 luxury brands in Denmark on Instagram

On Instagram in Denmark in 2025, the luxury segment is distinguished by the presence of international players who combine notoriety and effective influence strategies. Chanel is in first place with an EMV of over €209,000 and 327 mentions, driven by 103 KOLs, while Miu Miu and Loewe complete the podium thanks to constant commitment and creative content. Gucci, Hermès and Saint Laurent confirm the anchoring of major houses in this market, exploiting their networks of creators to reach targeted local audiences. Further, Jacquemus, Louis Vuitton, Prada and Hugo Boss show that the impact does not only depend on the volume, but also on the relevance of activations and the engagement generated. Overall, the ranking reflects a dynamic Danish luxury market, where international brands know how to effectively position themselves to maximize their visibility and influence.