Top 10 luxury brands in Denmark on TikTok

In 2025, the Danish luxury market on TikTok is showing interesting dynamics, although the volume of data remains limited for some brands. Saint Laurent largely dominates the ranking with €579,492 in EMV and a remarkable engagement of 470,492 interactions, illustrating the strength of its digital presence and the effectiveness of its campaigns with Danish audiences. Behind, houses like Polène Paris, Versace, Jacquemus and Gucci appear with more modest but significant performances, ranging from €16,486 for Polène Paris to €8,473 for Gucci, with active communities and a variable number of committed influencers. Burberry, Dior, Louis Vuitton, Max Mara and Miu Miu complete the top 10, each contributing in its own way to the visibility of luxury on TikTok in Denmark, despite lower EMVs, showing that the market is still very concentrated on a few leaders and that some local or niche brands still have significant growth potential. This overview makes it possible to understand the brands that mark the Danish luxury landscape and to anticipate opportunities to strengthen their digital influence.