Top 10 luxury brands in Europe on Instagram

The luxury market in Europe on Instagram continues to be dominated by iconic brands, with Louis Vuitton in the lead, generating an EMV of €47.4 million and benefiting from a massive presence thanks to more than 8,000 influencers and an impressive amount of content. Christian Dior Couture and Chanel follow respectively, confirming their status as leaders with exceptional performances in terms of commitment and visibility, supported by strategic campaigns and a broad mobilization of designers. Brands like Saint Laurent, Miu Miu, and Gucci maintain their position among the top, combining quality content and strong interaction with their communities. Prada, Dolce & Gabbana and Jacquemus complete this top 10 with targeted strategies and a strong presence on Instagram, generating strong attendance and massive engagement. Finally, Loewe continues to make a name for itself in the sector, strengthening its influence among European consumers through effective and well-positioned activations.