Top 10 luxury brands in Italy on Instagram

In 2026, Instagram remains a strategic showcase for luxury in Italy, where historic houses and international labels compete for the attention of very active communities. Gucci is at the top of the ranking with more than €5.2 million in EMV, confirming its status as a reference in its domestic market, while Miu Miu and Prada follow closely, driven by a high volume of mentions and a sustained mobilization of creators. The core of the ranking illustrates the competitive density of Italian and international luxury: Louis Vuitton, Valentino and Saint Laurent maintain solid visibility, while Chanel is distinguished by the breadth of its network of influencers. Houses with a strong identity such as Roberto Cavalli and Rolex also prove their ability to exist in social conversation, alongside Dior, which closes this Top 10 with a regular and structured presence. This ranking highlights an ecosystem where heritage, attractiveness and influence strategy combine to shape the performance of luxury brands on Instagram in Italy.