Top 10 luxury brands in Italy on Instagram

The luxury sector in Italy on Instagram is dominated by major global brands, with Dolce & Gabbana in the lead, generating an EMV of nearly €9.6 million and an impressive engagement of over €4 million. The Italian brand maintains its position thanks to targeted campaigns and a network of influential influencers. Gucci and Christian Dior Couture are following closely, combining visibility and commitment through strategic collaborations with content creators. Louis Vuitton remains a key player, consolidating its position on the Italian market with solid results. Roberto Cavalli, Giorgio Armani, Chanel, and Fendi continue to appeal to demanding customers, supported by renowned influencers and a strong presence on Instagram. Prada also stands out with an elegant and refined approach, attracting a large community while maximizing impressions. Finally, Tiffany & Co completes the top 10 with an impressive performance, capitalizing on its high-end brand image and a successful content strategy. This ranking is a testament to the power of major luxury brands and their ability to create authentic connections with their audiences on Instagram.