Top 10 luxury brands in Nordic countries on TikTok

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In the Nordic luxury space on TikTok, Dior takes the lead with nearly €200K in EMV, generated by 55 creators who effectively engaged their audiences. In second place, Polène Paris stands out with more targeted but highly impactful content. Louis Vuitton rounds out the podium with well-managed visibility.
Further down the ranking, heritage brands like Burberry, Gucci, Ralph Lauren, and Saint Laurent maintain a consistent presence on the platform. While their volumes are more modest, their engagement rates suggest strong activation potential in the region.
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Brand
EMV
Mentions
Engagements
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