Top 10 luxury brands in Nordic countries on TikTok

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In the Nordic luxury space on TikTok, Dior takes the lead with nearly €200K in EMV, generated by 55 creators who effectively engaged their audiences. In second place, Polène Paris stands out with more targeted but highly impactful content. Louis Vuitton rounds out the podium with well-managed visibility.
Further down the ranking, heritage brands like Burberry, Gucci, Ralph Lauren, and Saint Laurent maintain a consistent presence on the platform. While their volumes are more modest, their engagement rates suggest strong activation potential in the region.
1
Dior
116
Mentions
158 720
Engagements
Total EMV
197524
197524

2
Polène Paris
34
Mentions
115 645
Engagements
Total EMV
155466
155466
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3
Louis Vuitton
21
Mentions
59 703
Engagements
Total EMV
68531
68531
.webp)
4
Boss
14
Mentions
20 906
Engagements
Total EMV
67445
67445
.webp)
Rank
Brand
EMV
Mentions
Engagements
1
Dior
197524
197524
116
158 720
2
Polène Paris
155466
155466
34
115 645
3
Louis Vuitton
68531
68531
21
59 703
4
Boss
67445
67445
14
20 906
5
Burberry
66606
66606
32
52 257
6
Gucci
52501
52501
48
33 285
7
Ralph Lauren
46297
46297
16
32 921
8
Saint Laurent
38485
38485
59
24 095
9
Chanel
37660
37660
37
25 388
10
Tom Ford
22287
22287
30
15 001