Top 10 luxury brands in Spain on Instagram

The Spanish luxury market on Instagram is strongly dominated by Louis Vuitton, which has nearly €10 million in EMV and more than 5 million commitments. The brand benefits from strong exposure and massive interaction with its community, confirming its leadership in visibility and influence. Christian Dior Couture (UK) is following very closely, with slightly lower engagement but a higher number of influencers, indicating a very collaborative strategy to maximize reach and credibility. Loewe is distinguished by a very high number of influencers (1,315), which shows its ability to mobilize a large network to amplify its campaigns. Dolce & Gabbana and Rolex are positioning themselves in the premium segment with a solid commitment, even if Rolex remains more niche in terms of the number of influencers, focusing on the quality and rarity of its collaborations. Gucci, Miumiu, Chanel, Prada, and Saint Laurent all have a very structured presence on Instagram, combining consistent EMV and targeted engagement. Saint Laurent is distinguished by its high number of influencers mobilized, which reflects a strategy based on social recommendation and the multiplication of points of contact with the audience.