Top 10 luxury brands in Spain on Instagram

In 2026, Instagram remains a key driver for luxury in Spain, with a ranking marked by the dominance of major international houses and a strong competitive intensity. Dolce & Gabbana is in the lead with €7.5 million in EMV, driven by regular activations and controlled visibility, while Stella McCartney confirms the relevance of its committed positioning with €5.4 million, despite a more targeted volume of content. Behind, Louis Vuitton, Christian Dior Couture and Chanel structure the core of the ranking, combining brand power, high volumes of mentions and large networks of designers. Loewe is distinguished by a strong mobilization of influencers, in line with its cultural and creative roots in Spain, while Gucci and Marni confirm their ability to generate value through more selective speaking. Finally, Tiffany & Co and Carolina Herrera complete the Top 10 with solid performances, illustrating the diversity of visibility strategies in a Spanish luxury market where global reputation, local affinity and editorial consistency make all the difference on Instagram.