Top 10 luxury brands in Spain on TikTok

On TikTok in Spain, the luxury segment in 2025 is dominated by a few iconic brands. Carolina Herrera leads the ranking with €3.35 million in EMV, supported by 174 influencers and 195 mentions, confirming its ability to generate a strong impact and a solid commitment on the platform. Jean Paul Gaultier and Rabanne follow closely, with €2.82 million and €2.34 million in EMV respectively, showing that European brands remain very successful thanks to well-targeted campaigns and committed designers. Dolce & Gabbana, Boss, Coach, Christian Louboutin, Christian Louboutin, Burberry, Burberry, MCM Worldwide and Jimmy Choo complete the top 10, with more modest but strategically relevant performances, illustrating the diversity of the market and the key role of collaborations with influencers to remain visible in the luxury sector on TikTok in Spain.