Top 10 luxury brands in Sweden on Instagram

In 2025, the luxury segment on Instagram in Sweden is proving to be particularly dynamic, driven by carefully orchestrated campaigns and highly committed communities. Acne Studios is in first place with an EMV of €541,000, supported by 174 KOLs and 452 publications, showing a strong capacity to mobilize its audience. Chanel and Saint Laurent follow respectively with €365K and €345K, confirming their solid foothold on the Swedish market. The ranking is completed with Miumiu and Prada, close in terms of EMV and commitment, while Rolex, Hermès, Céline, Jacquemus and Tiffany & Co illustrate the diversity of luxury strategies, between historic brands and contemporary houses. These performances highlight the importance of the quality of content and the targeted activation of KOLs, showing that on the Swedish market, the impact is measured as much by engagement as by visibility. Successful brands combine creativity, storytelling and the careful selection of influencers to establish themselves sustainably in a very competitive environment.