Top 10 luxury brands in Sweden on TikTok

On TikTok in Sweden, the luxury segment is still emerging and EMV's figures are modest compared to other European countries, which explains why some brands do not appear in a complete top 10 due to the lack of available data. Saint Laurent dominates this ranking with €55,803 in EMV, supported by 7 influencers and a notable engagement of 37,183 interactions. Just behind, Louis Vuitton stands out with €27,549 and Valentino with €22,573, illustrating the growing interest in Italian and French luxury on the platform. We then find Dior (€20,411), Vestiaire Collective (€17,993), Dolce & Gabbana (€12,607), Gucci (€12,512), Celine (€8,800), Acne Studios (€8,800), Acne Studios (€8,468), and Acne Studios (€8,468), and Coach (€7,446), which complete this panorama. This ranking highlights a Swedish market in full exploration of TikTok for luxury, where brands are still testing creative and targeted strategies to mobilize engaged communities and increase their local visibility.