Posted on
September 23, 2025

Top 10 luxury brands in the Netherlands on Instagram

Top 10 luxury brands in the Netherlands on Instagram
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In the luxury sector in the Netherlands, Saint Laurent leads the ranking with an EMV of €729K, generating significant engagement thanks to an influential strategy. Louis Vuitton is following closely, confirming its position as the world leader in luxury with an EMV of €577K, while Miu Miu, with €347K, stands out for its more targeted commitment. Brands like Hugo Boss and Prada continue their strong presence on Instagram, with solid results in terms of influence and visibility. Gucci and Chanel, although more modest in terms of EMV, continue to impress with their constant commitment and elegant presence. Hermès and Christian Dior Couture also remain influential players, although their EMV is lower, underlining a strong commitment dynamic despite smaller budgets. Finally, Valentino, although more discreet, finishes the ranking with mentions and significant commitment.

1
Saint Laurent
318
Mentions
Engagements
Total EMV
729359
729359
Saint Laurent
2
Louis Vuitton
452
Mentions
Engagements
Total EMV
576970
576970
Louis Vuitton
3
Miu Miu
253
Mentions
Engagements
Total EMV
347804
347804
Miu Miu
4
Hugo Boss
172
Mentions
Engagements
Total EMV
324732
324732
Hugo Boss
Rank
Brand
EMV
Mentions
1
Saint Laurent
729359
729359
318
445 830
2
Louis Vuitton
576970
576970
452
338 215
3
Miu Miu
347804
347804
253
203 060
4
Hugo Boss
324732
324732
172
121 539
5
Prada
316656
316656
269
185 577
6
Gucci
310793
310793
433
125 556
7
Chanel
298523
298523
533
84 086
8
Hermès
283053
283053
465
146 053
9
Christian Dior Couture
282475
282475
571
83 223
10
Valentino
270011
270011
69
70 786