Top 10 luxury brands in the Netherlands on TikTok

On TikTok in the Netherlands, the luxury sector in 2025 shows a strong diversity of players capable of generating EMV despite relatively targeted audiences. Prada leads the ranking with €114k in EMV, driven by 11 influencers and 17 contents, closely followed by Dior with €86k, which relies on a slightly larger network of 17 influencers and 35 mentions. Houses like JW Anderson and Chopard demonstrate that even small, highly selective campaigns can produce a visible impact, while Valentino, Boss and Louis Vuitton complete the top of the market, combining visibility and quality of activations. Finally, Michael Kors, Gucci and Saint Laurent illustrate the ability of brands to maintain their presence in a competitive environment, where creativity and targeted engagement remain the keys to success on this platform.