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The makeup market in Europe shines on Instagram thanks to a mix of historic giants and new icons. L'Oréal Paris dominates the ranking, followed by Maybelline and Charlotte Tilbury, while Dior Beauty and YSL Beauty confirm the power of luxury houses. Brands born out of digital technology, such as Huda Beauty, Fenty Beauty and Rare Beauty, seduce by their proximity to communities. Finally, Lancôme and Armani Beauty complete the top 10 with campaigns combining tradition and modernity.
1
L'Oréal Paris
69 394
Mentions
46 138 739
Engagements
Total EMV
146342695
146342695
2
Maybelline
28 965
Mentions
20 735 184
Engagements
Total EMV
78603901
78603901
3
Charlotte Tilbury
35 516
Mentions
20 410 138
Engagements
Total EMV
74391154
74391154
4
Dior Beauty
32 020
Mentions
31 949 238
Engagements
Total EMV
70874881
70874881
Rank
Brand
EMV
Mentions
Engagements
1
L'Oréal Paris
146342695
146342695
69 394
46 138 739
2
Maybelline
78603901
78603901
28 965
20 735 184
3
Charlotte Tilbury
74391154
74391154
35 516
20 410 138
4
Dior Beauty
70874881
70874881
32 020
31 949 238
5
YSL Beauty
68161085
68161085
37 872
25 374 962
6
Huda Beauty
66883563
66883563
36 660
20 113 959
7
Fenty Beauty
48358549
48358549
16 054
12 608 624
8
Rare Beauty
44702048
44702048
17 477
11 974 922
9
Lancôme
39910256
39910256
32 816
13 233 588
10
Armani Beauty
39474944
39474944
21 718
13 505 040
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