Posted on
December 17, 2025

Top 10 makeup brands in Europe on Instagram

Top 10 makeup brands in Europe on Instagram
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The makeup market in Europe shines on Instagram thanks to a mix of historic giants and new icons. L'Oréal Paris dominates the ranking, followed by Maybelline and Charlotte Tilbury, while Dior Beauty and YSL Beauty confirm the power of luxury houses. Brands born out of digital technology, such as Huda Beauty, Fenty Beauty and Rare Beauty, seduce by their proximity to communities. Finally, Lancôme and Armani Beauty complete the top 10 with campaigns combining tradition and modernity.

1
L'Oréal Paris
69 394
Mentions
influencers
Total EMV
146342695
146342695
L'Oréal Paris
2
Maybelline
28 965
Mentions
influencers
Total EMV
78603901
78603901
Maybelline
3
Charlotte Tilbury
35 516
Mentions
influencers
Total EMV
74391154
74391154
Charlotte Tilbury
4
Dior Beauty
32 020
Mentions
influencers
Total EMV
70874881
70874881
Dior Beauty
Rank
Brand
EMV
Mentions
1
L'Oréal Paris
146342695
146342695
69 394
14 632
2
Maybelline
78603901
78603901
28 965
7 710
3
Charlotte Tilbury
74391154
74391154
35 516
10 258
4
Dior Beauty
70874881
70874881
32 020
8 522
5
YSL Beauty
68161085
68161085
37 872
9 352
6
Huda Beauty
66883563
66883563
36 660
7 794
7
Fenty Beauty
48358549
48358549
16 054
5 608
8
Rare Beauty
44702048
44702048
17 477
5 676
9
Lancôme
39910256
39910256
32 816
8 592
10
Armani Beauty
39474944
39474944
21 718
5 932