Posted on
February 26, 2025

Top 10 makeup brands in Europe on Instagram

Top 10 makeup brands in Europe on Instagram
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In Europe, Charlotte Tilbury Shines in the lead thanks to glamorous campaigns that captivate millions of users. Maybelline and Huda Beauty confirm their place as key leaders with engaging collaborations and content.

Rare Beauty and Fenty Beauty seduce with their inclusiveness and innovative products, while Nars stands out with its refinement and creative audacity. Kiko Milano, with its accessibility and diversity, continues to delight a wide audience.

Anastasia Beverly Hills dominates the eyebrow area, while Indigo Nails marks its uniqueness in the world of nail art. Finally, Sheglam Official is establishing itself as a rising star thanks to its dynamic and accessible approach. 🌟💄

1
Charlotte Tilbury
82432
Mentions
Engagements
Total EMV
160739143
160739143
Charlotte Tilbury
2
Maybelline
46199
Mentions
Engagements
Total EMV
127869052
127869052
Maybelline
3
Huda Beauty
55127
Mentions
Engagements
Total EMV
113446978
113446978
Huda Beauty
4
Rare Beauty
33918
Mentions
Engagements
Total EMV
92740225
92740225
Rare Beauty
Rank
Brand
EMV
Mentions
1
Charlotte Tilbury
160739143
160739143
82432
57 147 059
2
Maybelline
127869052
127869052
46199
39 952 872
3
Huda Beauty
113446978
113446978
55127
38 197 830
4
Rare Beauty
92740225
92740225
33918
35 199 892
5
Fenty Beauty
92243064
92243064
35984
37 903 966
6
Nars
67899488
67899488
41317
23 928 779
7
Kiko Milano
55548737
55548737
35285
22 743 260
8
Anastasia Beverly Hills
43636513
43636513
24886
14 446 688
9
Indigo Nails
42760476
42760476
7594
18 034 339
10
Sheglam Official
40362813
40362813
23821
15 707 600