Top 10 most mentioned “ready-to-wear” brands in Germany on TikTok

In Germany, the ready-to-wear market on TikTok in 2025 is characterized by a strong dynamic of international and local brands, which rely on creative content and strategic partnerships with creators. H&M dominates the ranking with more than €14 million in EMV and a solid commitment, followed by New Yorker, which capitalizes on its active community to generate nearly €10.4 million in EMV. Sports brands like Adidas or digital pure players like Shein also confirm their visibility, while Bershka, Pull&Bear, TeVeo Mode and Smilodox stand out for their targeted campaigns and a high engagement rate. This ranking shows that performance on TikTok in Germany is based as much on the quality of interactions with communities as on the volume of content, with increased competition between established brands and challengers.