Top 10 of the most mentioned “ready-to-wear” brands in Europe

In 2026, Instagram remains a major driver for ready-to-wear at the European level, with a ranking dominated by brands capable of activating vast networks of designers while maintaining strong brand consistency. Uniqlo takes the lead with more than €17.1 million in EMV, confirming the strength of its functional and international positioning, while NEXT and COS complete the top three thanks to high volumes of content and a constant presence among influencers. Just behind, DeMellier and Bomba Fit illustrate two different but effective dynamics: one driven by premium and lifestyle storytelling, the other by a more fitness and community approach. For their part, F&F Clothing, Abercrombie & Fitch and Vanquish Fitness rely on targeted activations to remain visible in a highly competitive environment. Finally, White Fox Boutique and Pull&Bear close this European top 10 by focusing on very engaging formats and a strong affinity with young audiences. Together, these brands are drawing up a European landscape where Instagram rewards consistency, specialization as well as the ability to mobilize communities on a large scale.