Top 10 of the most mentioned “ready-to-wear” brands in Europe

The ready-to-wear sector in Europe on Instagram is dominated by global giants, with Zara in the lead, generating an impressive EMV of €171.7 million, supported by an incredible activity of more than 22,000 influencers and a volume of content of more than 96,000 publications. Shein and H&M are following closely, posting solid performances thanks to massive influencer strategies and large-scale content campaigns. Sezane stands out as a major player, proving that even smaller brands can generate huge traction with engaged communities. Asos and Gymshark continue to strengthen themselves as leaders with a strong commitment, especially among younger generations. Primark and Fashion Nova are also highly visible, using a mix of influencers and high-volume content to reach a broad audience. Mango and ADIDAS complete this European top 10 with a solid content base and an excellent return on investment, strengthening their position on Instagram.