Top-10 of the most mentioned “ready-to-wear” brands in France

On Instagram in 2026, ready-to-wear remains a major battlefield in France, where volume strategies and more affinity-based positions confront each other. Zara leads the ranking with €11.9 million in EMV, supported by a very large network of creators, while The Bradery is closely behind it with €11.8 million, illustrating the effectiveness of more selective models. Shein stands out for its massive presence with two entries in the Top 10 (€8.8 million and €7.7 million from EMV), confirming its omnipresence on Instagram, just ahead of H&M (€8.7 million), which is still firmly established on the French market. Fashion Nova stands out with €8.4 million in EMV generated by a limited number of influencers, proof of highly targeted activation. Lower in the ranking, The Frankie Shop (€5.4 million) and Balzac Paris (€5.37 million) confirm the attractiveness of brands with a strong identity, alongside Mango (€4.8 million), which relies on a large network of designers, and Rabanne (€3.6 million), and Rabanne (€3.6 million), whose presence highlights the close relationship between ready-to-wear and creative fashion. Together, these brands reflect the diversity of influence strategies that structure the French ready-to-wear market on Instagram.