Top-10 of the most mentioned “ready-to-wear” brands in France

On Instagram France, ready-to-wear is dominated by Sézane, who is widely in the lead with more than €48 million in EMV and confirms the strong foothold of a French brand in a very competitive sector. Behind them, Zara, Gymshark and Shein are fighting a close battle around €22 million, driven by a massive volume of content and a strong capacity to mobilize communities. Fashion Nova and Adidas are consolidating their presence in the top, while H&M remains a key player. Finally, Lacoste and Puma complete the ranking, underlining the balance between international labels and brands with a strong national identity. This top illustrates a French market where global giants and local champions coexist, with influence strategies that rely as much on the power of volumes as on the loyalty of communities.