Top-10 of the most mentioned “ready-to-wear” brands in Italy

In Italy, Shein dominates the ready-to-wear market on Instagram with an impressive EMV of €36.5 million, supported by a huge mobilization of designers and a massive commitment. The brand also stands out for its local version, Shein IT, which generates similar results. Zara, in third position, maintains a strong presence thanks to a diversified content strategy and an active influencer network. Brands like Nike and Bomba Fit follow with solid performances, one based on sports partnerships and the other based on a wellness approach. H&M and Emporio Armani continue to captivate a large audience, while Dsquared2 and Adidas Italy are strengthening their impact with strategic local campaigns. Dainese rounds out the ranking with remarkable performances, proving that niche brands can also benefit from well-targeted influence strategies. This ranking highlights a market where global and local brands stand out for the quality of their collaborations and authentic engagement with their communities.