Top-10 of the most mentioned “ready-to-wear” brands in Spain

The Spanish ready-to-wear market on Instagram is largely dominated by brands that combine international popularity with an effective digital strategy. Zara remains the undisputed leader with an EMV of €44.3 million and more than 12 million interactions, confirming its strong positioning with local and international communities. Shein comes out strong with two entries in the rankings, taking advantage of strong social activity and targeted campaigns to generate massive engagement. Adidas succeeds in combining fame and attractive sports content, while Mango and Primark promote accessible collections with a loyal and responsive audience. Bershka and H&M are pursuing active strategies on Instagram, mobilizing numerous influencers to reach their young and connected audiences. Sézane is distinguished by a more targeted and qualitative approach, attracting a committed community despite a more modest EMV. Finally, New Balance capitalizes on lifestyle and sports content to maintain a significant presence in the Spanish ready-to-wear ecosystem.