Top 10 of the most mentioned “ready-to-wear” brands in Spain on TikTok

On TikTok in Spain, the ready-to-wear segment in 2025 confirms the rise of international brands while leaving room for local players. Shein largely dominates the ranking with €12.7 million in EMV, mobilizing 633 influencers to generate more than 3,600 mentions, proof of the strength of its large-scale content campaigns. Behind, Bershka is positioned at €5.36 million in EMV, combining reach and commitment, while adidas (€3.94 million), Primark (€3.72 million) and Zara (€3.32 million) complete the top 5 by exploiting both the reputation of their brands and the mobilization of local creators. Stradivarius, Pull&Bear, H&M, Adolfo Dominguez and Lefties closed the top 10, demonstrating the ability of brands to balance content volume and targeted engagement. This ranking shows that, to perform on TikTok Spain, it is not enough to be an international juggernaut: brands must activate their communities with relevance and regularity, take advantage of local creators and adapt their content to cultural specificities and trends in the Spanish market.