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On TikTok in Denmark, Lancôme clearly dominates the fragrance brand ranking, with nearly €195K in EMV generated by 36 influencers and 90 mentions. The brand enjoys a strong foothold in the sector thanks to consistent visibility and solid engagement. Armani Beauty follows, delivering strong engagement despite working with fewer creators. Further down the list are Paco Rabanne, Givenchy Beauty, and Bath & Body Works, alongside a group of niche brands such as Acqua di Parma, Parfums de Marly, and Juliette has a Gun—brands that, while less visible, are carving out their place in Denmark’s digital fragrance landscape.
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Mentions
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