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On TikTok in Denmark, Lancôme clearly dominates the fragrance brand ranking, with nearly €195K in EMV generated by 36 influencers and 90 mentions. The brand enjoys a strong foothold in the sector thanks to consistent visibility and solid engagement. Armani Beauty follows, delivering strong engagement despite working with fewer creators. Further down the list are Paco Rabanne, Givenchy Beauty, and Bath & Body Works, alongside a group of niche brands such as Acqua di Parma, Parfums de Marly, and Juliette has a Gun—brands that, while less visible, are carving out their place in Denmark’s digital fragrance landscape.
1
Lancôme
90
Mentions
59 401
Engagements
Total EMV
194562
194562
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2
Armani Beauty
33
Mentions
76 148
Engagements
Total EMV
143928
143928
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3
Paco Rabanne
4
Mentions
1 646
Engagements
Total EMV
11655
11655
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4
Givenchy Beauty
5
Mentions
6 113
Engagements
Total EMV
7944
7944
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Rank
Brand
EMV
Mentions
Engagements
1
Lancôme
194562
194562
90
59 401
2
Armani Beauty
143928
143928
33
76 148
3
Paco Rabanne
11655
11655
4
1 646
4
Givenchy Beauty
7944
7944
5
6 113
5
Bath & Body Works
5479
5479
4
4 513
6
Acqua di Parma
4027
4027
12
2 183
7
Parfums de Marly
3671
3671
8
1 627
8
Parfums Juliette has a Gun
2645
2645
3
1 452
9
Diptyque
1624
1624
4
634
10
Le Labo Fragrances
507
507
2
252
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