Log in
English
This is some text inside of a div block.
Fragrance lends itself particularly well to visual and emotional stories, and some brands use it brilliantly on Instagram. Kilian Paris largely dominates the ranking with more than €8.6 million in EMV, confirming its reputation among creators and lovers of niche fragrances. Kenzo and Byredo follow closely, each exceeding €2.9 million, and illustrate the strength of their creative worlds. Behind them, Narciso Rodriguez, Acqua di Parma and Le Labo confirm the place of iconic houses, while Adopt Parfums and Arenal Perfumerías show that emerging players and retailers can also do well.
1
Kilian Paris
3 085
Mentions
4 297 066
Engagements
Total EMV
8607105
8607105
.webp)
2
Kenzo
1 166
Mentions
1 212 045
Engagements
Total EMV
2939623
2939623
.webp)
3
BYREDO
3 459
Mentions
1 284 569
Engagements
Total EMV
2911589
2911589
.webp)
4
Narciso Rodriguez
1 571
Mentions
312 487
Engagements
Total EMV
2439660
2439660
.jpg)
Rank
Brand
EMV
Mentions
Engagements
1
Kilian Paris
8607105
8607105
3 085
4 297 066
2
Kenzo
2939623
2939623
1 166
1 212 045
3
BYREDO
2911589
2911589
3 459
1 284 569
4
Narciso Rodriguez
2439660
2439660
1 571
312 487
5
Arenal Perfumerias
1877758
1877758
776
256 733
6
Acqua di Parma
1680853
1680853
2 902
434 021
7
Musc intime
1632019
1632019
1 242
293 733
8
Interparfums
1438906
1438906
1 041
392 734
9
Adopt Parfums
1379805
1379805
1 230
340 935
10
LE LABO Fragrances
1265169
1265169
2 223
486 636
NEXT IN INFLUENCE
The must-read newsletter for influencer marketers
Your monthly dose of exclusive insights, strategies and trends shaping the creator economy. For insiders, by insiders.
.webp)
